Samsonite
The journey and the war.
A famous brand of luggage (Samsonite) and a soldier nestled in his trench.
diverse and distinct concepts, only that advertising can "boldly" flank.
And then the art of photography can do the rest. With a mere instant, immediate and excellent summary of the advantages of the product: worldproof.
And give life to a beautiful and objectively "odd" image. And now
advertising.
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